Uniqlo's billboard in KL.
As the Western country are the dominant in the fashion industry, Western models are widely used. Same goes to Malaysia, even for Japanese brand like Uniqlo.
Models in Kuala Lumpur Fashion Week - Dominated by foreign models. (The Wall Street Journal, 2013)
(Wanista, 2013)
With the popular use of foreign models, girls tend to look like them, or worship their culture - Instead being proud of our own. The popularization of Korean star also make girls reevaluate what is "beauty" to them. The fair skin, big eyes, pulp lips and slim figure.
(oKpopGirls, 2012)
As if, unless you have exotic features or you look like you're not local, you're not beautiful enough.
- oKpopGirls (2012) SNSD Airport Fashion October 6 [Online Image] Available from http://okpopgirls.com/2012/10/snsd-airport-fashion-october-6/ [Accessed 7 August 2013]
- The Wall Street Journal (2013) Malaysia's Fashion Week in Pictures [Online Image] Available from http://blogs.wsj.com/scene/2013/06/20/kuala-lumpur-fashion-week-in-pictures/tab/slideshow/#slide/2 [Accessed 6 August 2013]
- Wanista (2013) [Eksklusif KLFW 2013] Koleksi Read-To-Wear Silas Liew dan Syomir Izwa (24 gambar) [Online Image] Available from http://www.wanista.com/2013/06/eksklusif-klfw-2013-koleksi-read-to-wear-silas-liew-dan-syomir-izwa-24-gambar/ [Accessed 7 August 2013]
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